Visitors per month

Number of unique visitors to your website per month who are perspective customers (I.e. They are looking to buy your services or product).

Current conversion rate

% of visitors that convert and actually become new, paying customers

Customer lifetime value

The value / profit that your organization receives from an average customer throughout the duration of that customer’s lifetime. Some people use ‘cost of acquisition’ as a substitute to this number.

WEVO conversion boost




Estimate of how much WEVO will increase conversion of visitors to customers.

New conversion rate


This is the new conversion rate of visitors to customers on your website after the WEVO recommendations were implemented

Additional revenue


Represents the revenue increase your organization could see from implementing WEVO, under the above assumptions.

Value generation depends on many factors. This calculator should not be used to create financial or other projections.

Can your marketing tools increase conversion by 50% over the next 20 days?

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